EXPERIENCE
Creative Lead
Publicis Groupe, Sri Lanka
2021 - Present
Managing the digital creative team by providing guidance and creative direction on the day-to-day design activities
Overlooking the digital content creation process and contributing with direction and quality control of the final deliverables
Formulating digital strategies and platform extensions for the pitch work
Assisting in aligning mainline creative thinking to the platform world
Digital Creative Lead
Shift Solutions, Sri Lanka
2019 - 2021
Fulfilling daily obligations in terms of content creation and providing support for the digital brand team
Liaising with digital head to plan, strategize the way forward internally and with brands
Management of the digital creative group – team building, educating and training – handling expectations
Managing Development of creative concepts for the digital platforms, integrated campaigns and pitches
Working as the bridge between Above The Line (ATL) and digital creative teams to align creative strategy and executions to a singular vision
Head of Design
Antyra Solutions, Sri Lanka
2018 - 2019
Building a separate unit at Antyra to effectively manage creative services driving profitability of design portfolio
Ensuring the profitability of the creative division by working with the sales team to drive growth
Functioning as the design lead at Antyra Solutions working with clients and all related stakeholders
Developing Antyra’s own design methodology and establishing the said design language as a core differentiator within the company
Implementing the structured design process within Antyra Solutions to continuously evolve the design skills of all team members
Senior Manager Creative Services
Antyra Solutions, Sri Lanka
2017 - 2018
Leading initiatives relating to design, building Antyra’s brand as a strong contender in the creative agency space
Functioning as an expert resource to the design team, driving on-going improvement and skill development among the team
Creative resource planning and delivery optimization across all projects
Taking full responsibility for performance and on-going improvements of Antyra’s creative services output, working closely with clients and all related stakeholders
Managing the creative team
Manager Creative Services
Antyra Solutions, Sri Lanka
2016 - 2017
Creative resource planning and delivery optimization across all projects
Taking full responsibility for performance and on-going improvements of Antyra’s creative services output, working closely with clients and all related stakeholders
Managing the creative team
Assistant Manager Creative Services
Antyra Solutions, Sri Lanka
2015 - 2016
Managing design/creative workload of all clients of Antyra and continuously improve the quality standards of the design work by keeping up with design trends and a purpose based, human-centric design ideology
Design Consultant (Freelance)
FashionMarket.lk & Academy of Design (AOD) Sri Lanka
2015
Managing the design workload of the launch of FashionMarket.lk which included traditional and digital mediums plus design related work for the marketing and sales division at AOD
Assistant Art Director
Academy of Design (AOD) Sri Lanka
2014 - 2015
Managing the design workload related to marketing and sales tasks at AOD, Island Craft and Sri Lanka Design Festival on both traditional and digital mediums
Junior Art Director
Saatchi & Saatchi, Sri Lanka
2012 - 2014
Managing all the design workload related to the assigned clients by the agency
BRAND EXPERIENCE
Lipton Tea
Knorr
Heineken
Hilton, Colombo
Courtyard by Marriott
Galadari Hotel, Colombo
Mercedes Benz
Sri Lankan Airlines
ITC (Indian Tobacco Company)
KFC
McDonald's
BurgerKing
Esna Luxury Tea
Dilmah Tea
Zesta Ceylon Tea
Anchor Milk
Anchor Newdale
Cargills FoodCity
Seylan Bank
Hatton National Bank
FairFirst Insurance
CA Sri Lanka
Academy of Design (AOD)
hatch.
SKILLS
Adobe Creative Cloud Suite
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Adobe Audition
Figma
Canva
FL Studio
Motion Graphics & Animation
Photography & Videography
Directing
Script-writing
Video-Editing
Creative conceptualization
& Ideation
Digital creative strategy and advertising
Presentation
Managing effective teams focused on performance
and growth
PASSION PROJECTS
