LankaPay Launch

Lanka Clear’s own brand; LankaPay is the Common Card and Payment Switch (CCAPS) which enables the interbank ATM transactions within their member banks. For the launch campaign, the press ads were created in two stages. In teaser stage, the idea of difficulty in finding your own bank’s ATM for transaction was portrayed with imagery and layout. Then in launch press, the convenience of the new LankaPay system was portrayed. The contrasting manipulated imagery and positioning created the hype about how revolutionizing the new system is.