LankaPay Launch

Notice: Function do_shortcode_tag was called incorrectly. Attempting to parse a shortcode without a valid callback: agni_gallery Please see Debugging in WordPress for more information. (This message was added in version 4.3.0.) in /home/drgtphru/public_html/wp-includes/functions.php on line 6121

Notice: Function do_shortcode_tag was called incorrectly. Attempting to parse a shortcode without a valid callback: agni_gallery Please see Debugging in WordPress for more information. (This message was added in version 4.3.0.) in /home/drgtphru/public_html/wp-includes/functions.php on line 6121

[vc_row][vc_column][vc_empty_space height=”64″][/vc_column][/vc_row][vc_row][vc_column width=”5/12″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-1″][vc_column_text]Lanka Clear’s own brand; LankaPay is the Common Card and Payment Switch (CCAPS) which enables the interbank ATM transactions within their member banks. For the launch campaign, the press ads were created in two stages. In teaser stage, the idea of difficulty in finding your own bank’s ATM for transaction was portrayed with imagery and layout. Then in launch press, the convenience of the new LankaPay system was portrayed. The contrasting manipulated imagery and positioning created the hype about how revolutionizing the new system is.[/vc_column_text][/vc_column][vc_column width=”5/12″ offset=”vc_col-md-4″][vc_column_text]Executive Creative Director – Eric Frank
Creative Director – Asanka Illemperuma
Associate Creative Director – Jagath Rathnakumara
Copywriters – Sudath & Sajiv Panditha
Art Directors – Dinesh Ravindra Gunaratne
Account Management – Ronnie Pieris

Role Played – Press Concept & Art Direction
Year – 2012[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”64″][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Teaser Press” font_container=”tag:h6|font_size:16|text_align:left” use_theme_fonts=”yes”][agni_gallery img_url="1711,1712,1713" img_link="3" type="1" column="1"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”64″][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Launch Press” font_container=”tag:h6|font_size:16|text_align:left” use_theme_fonts=”yes”][agni_gallery img_url="1714,1715" img_link="3" type="1" column="1"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”64″][/vc_column][/vc_row][vc_row][vc_column width=”5/6″ offset=”vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-1″][vc_row_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Client :” font_container=”tag:h6|font_size:16|text_align:left” use_theme_fonts=”yes”][vc_column_text]Lanka Clear[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Year :” font_container=”tag:h6|font_size:16|text_align:left” use_theme_fonts=”yes”][vc_column_text]2012[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Services :” font_container=”tag:h6|font_size:16|text_align:left” use_theme_fonts=”yes”][vc_column_text]Creative Conceptualization, Art Direction[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]